Short links that send every visitor to the right place
Create trackable short links and smart links that detect iPhone, Android and desktop, then redirect instantly. Branded domains, QR codes and real analytics, at naira prices.
Everything you need to share links like a pro
Simple enough for a WhatsApp shop, powerful enough for an app launch.
Smart redirects
One link sends iPhone users to the App Store, Android users to Google Play, and everyone else to your website.
Link in bio
One clean page for Instagram, TikTok and WhatsApp with all your links, a WhatsApp chat button, and click stats.
Clear analytics
Clicks over time, devices, countries, referrers and QR scans, so you know exactly what is working.
QR codes that count
Colourful, downloadable QR codes whose scans are tracked separately from ordinary clicks.
Your own domain
Use go.yourbrand.ng instead of a generic short domain, and build trust with every link you share.
API and teams
Create links from your own app, add teammates, and bulk-create hundreds of links at once.
One link. Every device. The right destination.
Share a single link in your ads, bio and WhatsApp status. Routa checks the visitor's device and opens the right place instantly, including iPads.
- App Store for iPhone and iPad
- Google Play for Android
- Your website for desktop and everyone else
Know what is working, down to the device.
See clicks over time, who is clicking, and how they arrived. Compare 7, 30 and 90 days at a glance.
- Clicks, unique visitors and QR scans
- Devices on Starter, plus countries, referrers, browsers and peak hours on Pro
- Export your data as CSV on Pro
Look professional everywhere your link appears.
Turn any link into a QR code in your brand colours, then download it in the size you need. Connect your own domain so every link carries your name.
- Custom colours and PNG download
- Scans tracked separately from clicks
- Branded short domains like go.yourbrand.ng
One link in your bio. Everything your customers need.
Build a clean page at routa.link/@yourname in minutes. Add your shop, your WhatsApp chat, your latest offer, then watch which buttons get tapped.
- WhatsApp chat button with a prefilled message
- Templates, photo backgrounds, fonts and social icons
- Views and button taps on Starter and above
Live in three steps
Paste your link
Add any web address, or your App Store and Google Play pages for a smart link.
Pick standard or smart
Standard goes to one place. Smart sends each device to the right destination.
Share and track
Post it anywhere, download a QR code, and watch results come in.
Made for how Nigerians sell and grow
Social sellers
Clean links for your Instagram and WhatsApp shop, plus QR codes for flyers and packaging.
Agencies and marketers
UTM tags, referrer insights and exports that make client reports easy and convincing.
App startups
One link for your campaign that opens the App Store, Play Store or your site, depending on the device.
Honest pricing
Start free. Upgrade when your links start paying for themselves. Yearly billing gives you two months free.
Free
Try it out
- 25 links a month
- 3 smart links
- Random slugs
Starter
For small shops
- 500 links a month
- Custom slugs and QR codes
- Click analytics
Pro
For growing brands
- Unlimited links
- Custom domains, UTM, passwords
- Full analytics and API
Business
For teams
- Team seats and bulk creation
- Multiple domains
- Priority support
Questions, answered
What is a smart link?
A smart link looks at the visitor's device and sends them to the best place: App Store for iPhone, Google Play for Android, or a web page for desktop.
Do you show ads before redirecting?
No. Visitors go straight to your destination, which keeps your links fast and professional.
Do free accounts get analytics?
Click analytics start on the Starter plan. Free accounts can create links, but clicks and audience details are shown once you upgrade, and we keep recording them in the meantime.
Can I pay in naira?
Yes. All plans are priced in naira and paid securely through Kweek. Yearly billing includes two months free.
What happens if I outgrow the free plan?
Your existing links keep working. You will only be asked to upgrade when you want to create more links or unlock more features.
How do you handle abusive links?
Links are checked for known threats, anyone can report a link, and our team can disable it quickly. This keeps routa.link trustworthy for everyone.